Risk Profile - Your Appetite for Risk.....
One of the first things you need to do before making any investment decision is determine your Risk Profile. You Risk Profile is an assessment of how much risk you are prepared to take or accept when investing in an asset.
Risk versus Return
The most important thing to understand with investment decisions is the concept of risk versus return. This concept very simply states that the investment return on an asset is linked directly to the amount of risk associated with that asset.